"AI = Samsung" once again... Samsung will make a winning move with AI tablet 'Galaxy Tab S10'

[Korea Financial Times, Kim JaeHun] Samsung Electronics' new premium tablet PC, the Galaxy Tab S10, is reportedly imminent. This product is equipped with 'Galaxy AI', which has been applied to Galaxy smartphones and has caused a great reaction. Samsung Electronics plans to chase Apple from above with its differentiated premium competitiveness, including AI, and respond to the new offensive by Chinese companies from below.

According to industry reports on the 25th, Samsung Electronics has wrapped up pre-bookings for the Galaxy Tab S10 in India. It is expected to launch the new Galaxy Tab S10 in the global market, starting with India, as early as the next day on the 26th.

The domestic launch is expected in October. Earlier, in August, Samsung completed the conformity assessment of the SM-X826N and SM-X926N models, which appear to be the Galaxy Tab S10 series, to the National Radio Research Institute. Considering that the product is usually released about three months after the conformity assessment, an October launch is likely.

The Galaxy Tab S10 is a key project that will once again prove the 'AI=Samsung' formula in the tablet PC market after smartphones. This year, Samsung Electronics launched the world's first AI smartphone, the Galaxy S24 series, which attracted great attention with its 'Galaxy AI' features such as Gauss and Bixby. In particular, Apple's recently launched iPhone 16 series, the first AI smartphone, has only half AI features and is considered to have a comparative advantage in AI technology.

Samsung Electronics holds the 2nd largest share of the global tablet PC market behind Apple. However, the company has recently been under increasing pressure from Chinese rivals such as Huawei, which have capitalized on domestic demand. As of the 2nd quarter of this year, Samsung held a 20.1% share of the global tablet market, second only to Apple (35.8%), according to market research firm IDC. However, this is down from 20.6% last year. Meanwhile, No. 4 Huawei increased its share from 5.9% to 6.8% during the same period, and No. 5 Xiaomi increased its share from 3.7% to 5.8%.

Apple launched its 10th-generation iPad with its first OLED in May this year, furthering its high-end strategy. A new iPad (11th-generation) is expected later this year or early next year. Huawei is also pulling out all the stops to catch up with Samsung, holding a new product launch event in Barcelona, Spain, this month to showcase its new Mate Pad Pro series.



What sets the Galaxy Tab S10 apart from the competition is its AI capabilities. As mentioned earlier, Galaxy AI features are supported. So far, the supported Galaxy AI functions include ▲ Interpreter Listening Mode ▲ Writing ▲ Reply Recommendation ▲'Note Assist's 'Voice Recording to Text' and 'PDF Overlay Translation' ▲ Sketch to image ▲ Circle to Search ▲ Portrait Studio ▲ Instant Slow-mo, etc.

In addition, Samsung will release only two high-end models, the Galaxy Tab S10 Plus and Ultra. This is explained by the company's high-end strategy that focuses on high-performance features such as large screens and AI functions.

While taking advantage of its high-end strategy, the company is paying attention to price competitiveness. Notably, it has switched application processors (APs), which account for more than 40% of production costs for smartphones and tablets, from Qualcomm's Snapdragon to MediaTek's Dimensity 9300+ for the first time.

This is interpreted as a measure to control rising production costs and selling prices amid recent news of price increases for Qualcomm's Snapdragon series. The Dimensity 9300+ is more than 10% cheaper than the Snapdragon 8 3rd-generation chip that was applied to the Galaxy Tab S9. However, the chip is evaluated at a similar level in terms of performance such as CPU.

Kim JaeHun (rlqm93@fntimes.com)